Privacy Policy

Personally Identifiable Information

We will not collect any personally identifiable information (e.g. name, address, telephone number and e-mail address) about you unless you provide it to us voluntarily.

What we may do with Personally Identifiable Information

If you do provide us with personally identifiable information, we may use it to improve our understanding of your interests and concerns. We will also use this information to process your order.

If you tell us you would like to receive additional information from us by email or post, we may use your information to occasionally contact you about changes to our web site, new products, site and service updates and special offers we think you will find valuable. If you would rather not receive these emails or post, customers are requested to unsubscribe by visiting and following the links.

We may transfer your details (including postal address, telephone number or email address) to third-party agencies whereby we are utilising their services to distribute George & King by InStitchu marketing or advertising material. Under no circumstances will your details be distributed to a third-party agency with the intention that this agency will use your details. We will ensure that your personal information is kept confidential and secure, and that the appropriate technical and organisational measures, to prevent unlawful or accidental destruction, accidental loss, unauthorised disclosure or access or other unlawful forms of processing, are implemented.

What we will not do with Personally Identifiable Information

We will not rent, give or sell your personally identifiable information to any outside organisation for that organisation's own use without your consent.

How we will treat information from children

George & King by InStitchu do not intend to collect any personally identifiable information from children under thirteen years old. If a child provides us with personally identifiable information, his or her parents/guardians should email us at and request that this information be deleted from our files. We will make reasonable efforts to remove this data in a timely manner.

How do I make changes to Personally Identifiable Information

You can update your profile by logging into "My Account" on the website. Anyone wishing to correct/update/delete personally identifiable information from our database should contact us. We will make reasonable efforts to service your request in a timely manner.

Links to other sites

Our business partners, whose sites you may visit after clicking on a link from our site, may have less stringent privacy policies. We do not have control over these policies and urge you to read their privacy statements where available before providing any personally identifiable information. Some of our business partners, whose sites you may visit after clicking on a link from our site, use cookies. We do not have control over these cookies.

Non-personally Identifiable Information

We may collect information about you that is not personally identifiable (e.g. the type of Internet Browser or Email Browser that you use).

How we may obtain this information

Cookie Technology - 'cookies' are encrypted strings of text that a website stores on a user's computer. Our website may from time to time require the use of cookies on the site. Without cookies we will not be able to keep information you enter on multiple pages together. Cookies also enable us to customise our website and offerings to your needs and provide you with a better online experience on In addition, cookies are used to:

1. Measure usage of various pages on our website to help us make our information more pertinent to your needs and easy for you to access.
2. Provide functionality such as order history and other functionality that we believe would be of interest and value to you.

The types of cookies that we use are referred to as 'session' cookies and 'persistent' cookies. Session cookies are temporary and are automatically deleted once you leave Persistent cookies remain on your computer hard drive until you delete them. We do not use cookies to gather information concerning your visits to other sites, nor ascertain any personally identifiable information about you apart from what you voluntarily provide us in your dealings with George & King by InStitchu. Cookies do not corrupt or damage your computer, programs, or computer files.

In addition, the service providers we use to serve and host our advertisements, and/or deliver our e-mails, use session and persistent cookies, to track the number of times is accessed and whether the site was accessed from an advertisement. Sometimes cookie technology is used to track the number of times an advertisement is viewed. In all cases, the cookie generated from the advertisement or e-mail does not contain any personally identifiable information and will remain on your hard drive until you delete it.

You may set your browser to block cookies or warn you every time one is sent (view your HELP menu to learn the correct way to change or update your cookies on your particular browser), although doing so may adversely affect your ability to perform certain transactions, use certain functionality and access certain content on our website.

Pixel Tags

George & King by InStitchu and their third party service providers use pixel tags (also known as 'clear gifs' or 'beacon gifs'). Pixel tags are not visible to the user of the web site and consist of a few lines of computer coding. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us in your dealings with We and our e-mail service provider use pixel tags to:

1. Track responses to our advertisements and site content.
2. Determine your ability to receive HTML-based e-mail messages. Our e-mail service provider includes a pixel tag, which they refer to as a 'coded sensor', in all of the HTML-based messages sent on our behalf. The sensor activates when the e-mail message is opened and flags the e-mail address of the user as one that is capable of receiving HTML-based email messages. This capability helps our service provider to send the e-mail in a format you can read. The sensor does not collect or use any other information. If you cannot receive HTML, you will not receive a functioning sensor.
3. Know how many users open an e-mail and allow our service provider to compile aggregated statistics about an e-mail campaign for us, and allow us to better target interactive advertising, enhance customer support and site usability, and provide offers and promotions that we believe would be of interest to you.


George & King by InStitchu takes the security of sensitive customer information seriously. For this reason, has installed various procedural, technical and administrative measures to try to safeguard and secure all information we collect online.

To the extent customer information is maintained, it is located on a secured server behind a firewall; it is not directly connected to the Internet. This firewall meets recognized industry standards and is tested regularly for integrity. is designed to accept orders only from Web browsers that permit communication through the latest 128-bit SSL (secure sockets layer) encryption technology; for example, versions 5.01 or higher of Internet Explorer, versions 0.8 or higher of Firefox and versions 1.2 or higher of Safari. SSL is encryption technology that provides security while information is being transmitted over the Internet.

While we implement the above security measures on this site, you should be aware that 100% security is not always possible. George & King by InStitchu takes all efforts to ensure that customer information is secure at all times, and should any event occur that information is compromised we will notify the customer immediately.

Placement of any orders or submission of enquiries at is taken as acceptance of the above Security guidelines.

Don’t hesitate to Contact Us with any queries you may have regarding the above information or any of our products or services.

Information Security Measures

We will take reasonable precautions to protect your information from loss, misuse or alteration.

Notification of Changes

If we ever change our Privacy Policy, we will post changes on our Homepage so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it to others.

If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner.

Scope of this Privacy Statement

This privacy statement applies to our Australian website, with scope for users who access this site from anywhere in the world.