Reviews & Press

We don't sugercoat it. Here's a collection of real reviews, written by real customers after they have received their George & King by InStitchu custom clothing.

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  • Alan Dang
    Melbourne, Australia
    “So i bought 1 suit 4 weeks ago and it came 15 days later! after calling and explaining that i needed it for my close friends wedding, it was” ...  Read Full Review

Items 10 to 10 of 10 total

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Hundreds more reviews are available on our social media profiles.


Men's Style - The Return of Dappertude

Men's Style Magazine


The Return of Dappertude

The education segment of the day saw three respected brands present on different aspects of gentlemanly dressing. Nicholas Britton from bespoke suit company George & King by InStitchu shared his three ‘F-words’ for good suits – Fit, Function and Fabric.

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GQ - The Best Tailors And Suit Stores In Perth

GQ Australia


The Best Tailors And Suit Stores In Perth

Perth isn’t known for its abundance of independent menswear stores and cutting edge tailoring so if you're looking for a new business suit or even a wedding tuxedo, there are not that many brands offering top notch clobber for a reasonable price.

However, that is not to say that there are not a few recommendations from GQ to help you make your decision.

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Man of Many - 14 Best Tailors and Bespoke Suit Shops in Melbourne

Man of Many


14 Best Tailors and Bespoke Suit Shops in Melbourne

"If you’ve discovered it’s nearly impossible to find a perfect suit right off the rack, George & King by InStitchu definitely feels your pain.

They too were underwhelmed by the pre-ordained suit selection at any given retailer, and so in 2012 they took things into their own hands. Accordingly, the George & King by InStitchu suit shop in Melbourne pairs convenience and customisation to stunning effect. Their suits are affordable and fitted to align with both your unique body and personal style."

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Men's Style - George & King by InStitchu Custom Suiting Article

Men's Style Magazine


"Sydney based start-up George & King by InStitchu is turning the tradtional suiting industry on its head. Allowing for custom made suits & shirt, designed online by you.

George & King by InStitchu masterfully craft made-to-measure masterpieces built with luxurious selection of fabrics, delivered to your door in less than 4 weeks.

Have a say in your suit with personal touches like linings, lapel styles, contrast stitching, and collar felts. Whether it's a classic suit for the boardroom or something a bit more fashion forward for Flemington, it's hard to go past the affordable, custom quality from George & King by InStitchu."

Your Review Magazine: Individual Style Put to the Test

Your Review Magazine


Individual Style Put to the Test

Founded in 2012, and with over four showrooms across Australia, George & King by InStitchu has built up quite a following since its launch amongst the Australian menswear community.

With influential bloggers such as Stephen Kotsanlee (@theyounggent), Benn Bromley (@dailytouchofclass), and of course, yours truly, all having experienced the ‘kings’ experience, the made-to-measure brand has created the new go-to place for anyone looking for a custom made-to-measure experience with its assemblage of European fabrics and inspired fits.

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George & King by InStitchu Sydney Morning Herald Gift Card

SMH Executive Style

Product Feature

George & King by InStitchu, in good company, proud to be a part of the Men's Style Gift Guide. The article appeared in The Age, The Brisbane Times, and the Sydney Morning Herald.

"We typically don't advocate gift vouchers as the most thoughtful of prezzies, but since it's otherwise impossible to surprise your intended recipient with a tailor-made suit, the George and King gift card gets our nod. You can use the voucher to do an online measuring session or attend one of their pop-up stores for a traditional measure. They guarantee a perfect fit – in other words, any alterations (or a complete remake) are free."

Oria Finalist 2012 - George & King by InStitchu - Best New Online Retailer

ORIA Awards Finalist

Best Online Retailer

George & King by InStitchu is a finalist in the 2012 ORIA Awards. We made the cut for Best New Online Retailer.

The team is extremely proud of this achievement and want to thank all our loyal customers for helping put George & King by InStitchu on the men's fashion map.

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Joel Deakin - George & King by InStitchu - Sky News Interview

Sky News Australia


Watch George & King by InStitchu co-founder, Joel Deakin, describe our amazing new webcam measurement technology live on Sky Business News Australia.

Watch on YouTube

Tim Mannah and Paul Gallen Suited Up by George & King by InStitchu

NRL Dally M Awards

Red Carpet

We were extremely happy to suit up Tim Mannah and Paul Gallen for the 2014 Dally M Awards.

Shop Til You Drop - George & King by InStitchu Feature

Shop Til You Drop


George & King by InStitchu is Australia’s premier retailer of custom suits and shirts for men. With an experiential and technological innovation like no other tailoring company, the perfect suit is a few clicks away.

Founded by Sam Lee, Joel Deakin and Sze Ding in late 2011, the trio from Telstra Media’s business development and partnership team drew on their extensive digital experience and launched an online destination in April 2012 that made the suit buying process simple.

BigPond and Nova Jason Stratham Parker Movie Feature

BigPond & Nova


George & King by InStitchu, in good company, proud to be a part of the Men's Style Gift Guide. The article appeared in The Age, The Brisbane Times, and the Sydney Morning Herald.

Unleash your inner Parker with custom made suits from Australia’s premier online suiting label, George & King by InStitchu.

Hand tailored for the perfect fit, you’ll look the part of Jason Statham with a Essentials Collection suit, shirt and pocket square, all valued at over $510.

If you need to dress like Statham, Smallzy has five of these packs to giveaway this week.

MX Sydney Article - George & King by InStitchu Support Gay Marriage

MX Sydney


Celebrating marriage equality laws passed in New Zealand, George & King by InStitchu was proud to see our Charcoal and Black essentials suits grace the cover of MX Sydney.

Source: MX Sydney -Thursday 4th July, 2013.