We’re proud to announce that our Showroom at David Jones, Sydney, is now officially open! The launch marks our 10th Showroom opening since 2012, and a milestone, as we join the David Jones family. The partnership with David Jones celebrates and merges the technological suiting processes of George & King by InStitchu with the long-proven traditional retail success of David Jones.

Co-Founder Robin McGowan said—“Since we opened our first Showroom at 350 George Street, Sydney we have found that this physical element has really completed the InStitchu experience—an experience that we are now renowned for.”

“This unique partnership with David Jones is an opportunity for both businesses to combine the classic ease of department store retail with the contemporary pleasure of our tech-based, old-world tailoring experience.”


The Australian Financial Review, Ragtrader and Inside Retail were quick to pick up the story. Speaking with AFR, InStitchu’s Co-Founder, James, was proud of the brand’s progression—"We think it's going to help position our company as a brand that's come of age and gone from being a start-up online retailer to a well-established, truly omni-channel brand.”

"We pride ourselves on constructing the highest quality suits from scratch using world-leading technology and premium fabrics including Woolmark certified 100% Australian Merino wool. Customers who have previously enjoyed shopping at David Jones can now see and feel our garments first-hand at David Jones before then designing, customising and being fitted for their own in a quick, easy and affordable way with our Stylists expert advice.” said James Wakefield

Designed by Interior Designer Laguna and Co, the new Showroom reflects our signature old-world tailoring aesthetic and modern online twist that is now synonymous with our Showrooms, and which you can now enjoy at David Jones Sydney.


David Jones General Manager of Menswear and Childrenswear Chris Wilson said“This marks the arrival of a new type of retail experience, one where the customer joins the design journey of their garment. We’re thrilled to welcome them to our menswear designer offering at David Jones and know our customers will be inspired by the revolutionary made-to-measure service.”