Why Custom?

Why Custom?

Forget buying off-the-rack. Go custom and never look back.

George & King by InStitchu delivers a sustainably sourced and ethically produced custom menswear experience that is perfectly fitted to your body, tastes & budget.

The Fabric

The Fabric

We select only the finest sustainably sourced natural fabrics for our suits. Our Woolmark Certified 100% Australian Merino wool is breathable looks fantastic, and is beautiful to wear.

George & King by InStitchu is proud to be registered with The Woolmark Company.

The Fit

The Fit

Everyone is built slightly different. We know the best fit is a custom fit. Your Style Concierge will capture more than 20 measurements to create your perfect fitting suit.

Every George & King by InStitchu garment is unique. Our tailoring team will cut and sew a one-of-a-kind suit crafted to fit just one person - you!

The Quality

The Quality

All garments are constructed with pride and to exacting standards.

We offer three levels of interlining and canvassing for all of our jackets; Standard, Half-canvas, and Full-canvas. All options are durable, breathable, and mold to your body over time.

The Details

The Details

It's all in the details! With George & King by InStitchu you can customise almost every aspect of your tailored suit.

The combinations are limitless. Everything from buttons, linings and fabrics, to lapel and venting styles, you name it, you can change it!

The Guarantee

The Guarantee

We'll ensure you walk away completely satisfied.

Your purchase is risk free. All orders, whether placed online or at one of our showrooms, are covered by our Perfect Fit Guarantee.

The Price

The Price

The perfect fitting suit doesn't need to break the bank!

George & King by InStitchu offers fantastic value for money. Our 100% wool suits start from just $799.

Ready to Go Custom?

Book your obligation free fitting with a Style Concierge.